African Fashion Consultancy

Creating sustainable solutions that get you results

MAY YOUR CHOICES REFLECT YOUR HOPES, AND NOT YOUR FEARS

HAVE YOU ever considered the possibility that you CAN set up fashion company that is sourced and produced in Africa? What if I told you that you absolutely can and I have even done it myself!

I am your greatest resource.  I will help you start your business, I provide advice from my experience and I’ll go the extra mile to see your business grow!  When I work with you, I treat your business as if it were my own, my aim is to make you look good and your business to become great and so I work to exceed your expectations.

Let me tell you more how you can do it and where in Africa you can make it happen

I evolved the African Fashion Consultancy (AFC) out of a growing need that emerged from the Africa Fashion Guide Fashion Africa Conferences. Many of you are seeking to set up on the continent and equally wish to make impact by job creation, creating trade opportunities and own a common belief in the African Opportunity. Many are from the Diaspora seeking an opportunity to give back to Africa through enterprise and recognised the mere size of the global industry and that Africa’s textile industry is still not fully tapped into.

Yes, you too have spotted a great new market opportunity!

So as a result I launched the Consultancy (AFC) to work specifically with creative entrepreneurs, brands, retailers and designers like yourself to help you navigate the unique yet complex manufacturing landscape of Africa’s fashion and textile industry and work closely with you to create sustainable solutions for your African fashion business sourcing strategy.

I help you make that impact you desire to create jobs and increase trade and business opportunities for those you work with on the ground while living the lifestyle you desire.

No more overwhelm. Your African Fashion Business Coach is here to help

Under the umbrella of our blueprint program I present our unique A.F.R.I.C.A. Roadmap, offered via three signature coaching programs that you can register on today to get started working with me and get on track the right way to establishing your fashion business in Africa. Select a button to find out more

Offers

During each program you will work through our unique new blueprint strategy our A.F.R.I.C.A. Roadmap which covers the following

A for Alignment

a. Delves into your WHY
b. The ethics behind producing a fashion line
c. Your brand message
d. Understanding the African markets
e. Design offer, concept and product direction must align

F for Finance

  • How to do your costings for production – using our simplified template
  • Understanding the industry cost sheets
  • all costs to consider
  • How to price your product for sales

R for Relationships

a. The types of relationships you need
b. Partner selection – choosing your supplier
c. Paperwork needed – MOU / terms of service – templates
d. Visiting your supplier

I for Ideal Customer

a. Target market
b. Demographics
c. What and how are you selling to them?
d. Marketing and sales channels
e. Shop research

C for Country Selection

a. How to select your country for production?
b. Who to speak to on the ground
c. Which country has best offering for fabrics?
d. Visiting and researching the country
e. Red tape, logistics, export

A for Authenticity

a. African trend forecasting
b. Africa within your branding
c. Africa within your promotion and marketing

7. N for Next Steps

You too can be working with me today on achieving your own goals. SIGN UP FOR A DISCOVERY CALL to decide which best suits your goals. Or grab the bulls by the horns, take action, select an option and sign up today. Email me at consultancy@africafashionguide.com to learn more. 

Still undecided?
Feel a bit unsure?
Rest assured this is normal. When I invested in 3 business coaches I knew that ultimately I wanted to reach my goal, I was tired, I had enough trying on my own and I simply couldn’t do it alone anymore. I am not an island and I definitely am not superwoman (even if I own 3 capes…of the woollen kind mind you 🙂 )

Truth is I needed help so I made the investment.

One thing I can guarantee is that you would be working with THE BEST in the industry. I absolutely am committed to seeing you win and achieve your goals, BUT I will work you hard. Your success after all is my success but my aim is that we go fast on this journey together. That is just it…it is a journey with windy roads, hills and valleys and lots of scenic routes. Hence why I named the blueprint we will work through on the coaching the A.F.R.I.C.A. Roadmap.

But don’t just take my word for it. Read below some of the testimonials received from clients and students who have gone through the coaching program.

Below is the client love of those who have tapped into one of the various services and programs that is now offered to you.

After Anella’s first coaching session she said it was

tremendously helpful” and she sees “the value in the full package process”  

She was left to

 feel very excited, feel more organised in terms of my thoughts and I’m excited to keep going with this. It is a step back in the right direction”

One of my clients Tameka from the USA is already reaping the results of having a consultant and coach on board and tells me she is:

“so happy to be working with you on my goals…”

Renate was considering our online business course but opted first for some one to one sessions. She left the first session saying

“it was relevant. I learned a lot. I Will join the FAB workshops and will sign up for two hourly sessions before the workshops”

Africa based Entrepreneur Becki Wanjiku appreciates the work that is being created via AFG and reached out to tell me

Hi Jacqueline, I am sure you get this response all the time, but I sure am grateful for all you’re doing promoting African fashion…around the world. It makes a difference to our economies and changes urban culture for the better. It is much appreciated, keep it up.”

But yes, starting a business, especially an African AND a fashion focused business can seem literally impossible. I won’t lie. If you’re like me, and those above, you want success for yourself but also to squash the negative opinion that you can’t do business in Africa. To do this well you need support.
My SME business clients who invested in coaching support are…

  • Stepping out of corporate work in the “western” world and stepping into the African landscape
  • Setting up business ON the continent 
  • Spreading the message I give them about #TheAfricanMarket #AnAfricanOpportunity and #AfricaFashionsFuture to their networks in Europe, USA, Australasia and Japan (yes … I get clients based all over the world … literally!)
  • Building income for talented and amazing African Artisans and designers through their online businesses
  • Creating freedom-based lifestyles

You have the power to change the entire trajectory of your life.

You’re never going to feel ready. It’s never going to be less scary. But, everything you’ve ever wanted is on the other side. You can have a thriving business that allows you to make both income and impact. I’ll lead you and give you the tools you need along with the know-how.

'There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living.

Coaching Services

The coaching service is the unique blueprint program to equip creative entrepreneurs in building a sustainable fashion business in Africa. There are three levels that you can experience just select was suits your need best knowing that you will ultimately achieve your goal to start and build your brand in Africa with ease and with a dedicated and committed Coach to guide you through the process.

Group Coaching

Level one of the coaching options is the Fashion Africa Business Group Coaching Program where you will work alongside a small group led by Your African Fashion Business Coach, Jacqueline Shaw.

You will be part of an integrated program that takes you through our new A.F.R.I.C.A Roadmap  the unique 6-step blueprint strategy to start and build your Fashion made in Africa business.

  • Duration: now 12 weeks
  • Sessions: 2 per week
  • Timeframe: 1 hour sessions
  • How is it delivered: via zoom / email
  • Expected results: Group Coaching gives you the tools, the strategies and the unique blueprint to create and build your own fashion business in Africa, ethically and responsibly.
  • Select the button below to book a discovery call to evaluate your needs and make your investment

Level two of the coaching options is the 1-2-1 Coaching Program where you will work directly with Your African Fashion Business Coach, Jacqueline Shaw.

You will be joining an exclusive program that takes you through our new A.F.R.I.C.A Roadmap the unique 6-step blueprint strategy to start and build your Fashion made in Africa business.

  • Duration: 3 months
  • Sessions: 1 per week/fortnightly
  • Timeframe: 1.5 hour sessions
  • How is it delivered: via zoom / email
  • Expected results: 1-2-1 Coaching gives you all the benefits of group coaching including the tools, the strategies and the unique blueprint to create and build your own fashion business in Africa, ethically and responsibly, PLUS you will create and develop your brand idea with design and product development support but you will be connected with your own key partner supplier dedicated to work two seasons so by the end of the coaching time you will be able to prepare designs and follow them straight through to first sampling
  • Select the button below to book a discovery call to evaluate your needs and make your investment

Level three of the coaching options is the 1-2-1 SAM Coaching Program where you will work directly with Your African Fashion Business Coach, Jacqueline Shaw.

You will be entering an intensive program that takes you through our new A.F.R.I.C.A Roadmap  the unique 6-step blueprint strategy to start and build your Fashion made in Africa business.

  • Duration: 6 months
  • Sessions: 1 weekly
  • Timeframe: 1.5 hour sessions
  • How is it delivered: via zoom / email
  • Expected results: 1-2-1 SAM Coaching gives you all the benefits of the FAB Group coaching and 1-2-1 SAM coaching including the tools, the strategies and the unique blueprint to create and build your own fashion business in Africa, ethically and responsibly. PLUS you will create and develop your brand idea from scratch, you will be given design support, product development support and support on technical specification sheet connected with 2-3 key partner suppliers dedicated to work two seasons with you so by the end of the coaching program you will be able to prepare designs and follow them straight through to first sampling, travel with me to Africa to meet with your suppliers face to face and complete the full process from design through to production. You will also as a bonus have one years’ membership to join the FAMILY – our exclusive membership club.
  • Select the button below to book a discovery call to evaluate your needs and make your investment

BENEFITS

By working with me you the value you will receive by signing up to project based coaching or private consultancy programs includes the following:

1- I solve your problems by answering the WHERE / WHAT / WHY / HOW / WHICH questions running through your mind pertaining to sourcing and manufacturing in Africa.

2 – With my help you will cut the time it takes and the costs associated with identifying the best route to take your business in, in particular one that sits in alignment with your life today

3 – To build impact in Africa whilst you are creating the life and doing the work that excites you every day to work on.

Who IS the Coaching programs for?

• Those who want a clear blueprint and action plan for their business
• Those who want to live out and bring to reality their dreams and visions
• Those who will do the work required in the coaching program
• Those ready to quit second guessing themself and to run their business the right way
• Those who want to stop hoping stop dreaming and want to start gaining results
• Those committed to work with Africa for more than 2 seasons
• Those who recognise the benefit of working closely with an expert
• Those who want to make a positive impact in Africa
• Those who are ready to start today.

Who is the Coaching programs NOT for? 

• The coaching programs are not for those who just want a quick win
• Those who want to only stay working with Africa for one season
• Those who are not ready to work hard
• Those who do not desire to invest in their business development
• Those who don’t understand the benefits of having a coach
• Those who just want to capitalise on Africa’s opportunity without giving back
• Those with an excuse for starting straightaway
• Those who feel being in the same place this time next year works for them

I can help YOU now to achieve YOUR goals.

Therefore if you are seriously planning to start an African fashion business this year then you too can be working with me today on achieving your own goals. SIGN UP FOR A DISCOVERY CALL and we will work together as a team to get you set up and ready for launch.

I’m your African Fashion Business Coach and my goal is to serve creative entrepreneurs, designers brands and retailers to succeed with their made in Africa strategy this year. Become one of them. Get in touch with me today!

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